Internet Based Marketing Campaign:
3-4 minute dramatic stories
To promote the release of the signature sneakers of Nike-sponsored NBA stars, Nike assembled an extraordinary team of creative talent to build Hooptown, an original, narrative-based campaign of short films. The stellar team of collaborators includes Jimmy Palmiotti (story), Logan Hicks (street art) and Swizz Beatz (music). Their vision of Hooptown is the Twilight Zone in the hood, a place where there’s a lesson to be learned and balls to be dunked. The first two episodes star Vince Carter and LeBron James.
KTV Media scoured the animation community for just the right artists to work side-by-side with our in-house team of 3D and 2D animators and get Hooptown’s stenciled graffiti style off the walls and into motion. The campaign, combining groundbreaking animation with Escalade-ready beats, is another exceptional chapter in one of the most successful brands in history.
