Health Ed, a provider of health education to patients, needed a fresh approach to promote their services to their clients: jaded pharma brand managers. Laughter was the best medicine for communicating what the client wanted to say in an entertaining way. Ed-U-Ka-Te, our rapping, kung fu fighting health educator, is out to change the world of patient education for pharmaceutical companies. Think of Ralph Macchio, Spider Man, and Chuck D, rolled up in an easy to swallow capsule. These short movies were very successful and had a 30% response rate.